Michael Wisby

Michael Wisby

Starting Your Business With WordPress

Starting a new business, especially during a global pandemic, is a scary and risky process. But when you strongly believe your business idea has a market and it’s worth the risk, you need to get it out to the public.

Using WordPress as a foundation, you’ll be able to leave the coding and heavy lifting on website design to the WordPress community, while you focus on your business.

I’ll go through some key features of WordPress that directly benefit you as an entrepreneur and vital plugins that you need to get started so you don’t need to spend hours on your website. Most of your time should be spent directly on growing your business.


Michael is the founder and CEO at Two Trees PPC. It’s his mission to save businesses money from wasteful marketing campaigns by using real data—not opinions. Real data has the power to show us how to adapt your marketing investments to achieve a quicker ROI. Michael got his start in digital marketing after moving to the US from London, UK back in 2012. Working with local business owners in Sacramento, using his accent as a talking point to get in the door, he was able to develop trust through showing actual results.

Throughout the years, Michael has transformed the fate of thousands of national and international Google Ads accounts into successful, profitable campaigns. Outside of marketing, Michael loves travel and European music festivals. He actually spent 10 years helping to organize volunteers at huge events like Glastonbury Festival, Reading Festival and Latitude Festival. Michael is passionate and knowledgeable and founded Two Trees PPC as a platform to connect with business owners and share honest, transparent advice.

Session

By Mike Reid

I am a PMP certified project manager for Xorre, and I am based in Virginia Beach, US. I've been involved with WordPress since around 2015, mostly with the Global Marketing team as a rep. I'm active in the local WP Virginia Beach meetup and an organizer for WCVB 2020. I have also been to around twenty WordCamps around the US as a speaker or attendee.